erê LAB




“Every day we try to create a better world for children.” – Roni Hirsch, Helo Paoli

About us

We are a Brazilian design-studio that creates and develops objects for playing, interacting and participating. Everything we create is focused on children, sustainability, it represents public spirit and Brazilian culture.

This is what we want to establish for our children. We create products for the world we want to grow up in. We create small and large objects, like wood blocks or entire urban playgrounds, which allow childrens’ imagination to carry them to remind of the time and place of playing in houses, yards, squares and public spaces in cities.

Our catalog contains around 70 products which are distributed in different projects and places around Brazil.


Everyday we are trying to build a better world for kids. A world they are free to play in, creating everything they want. That’s why Erê Lab works. We want children to be integrated in the city’s environment through the act of playing, from their early childhood on.

We produce small and large playobjects, considering their benefits on a large scale. One of our goals is to bring freeplay into all communities, for all children.


We are absolutely passionate for children’s imagination and Brazilian culture. So we create objects that encourage and satisfy their imagination and curiosity. We also want them to develop their motoric coordination by playing.

Also, all of our products for kids are developed respecting its raw material and the correct way to discard the parts we are not using anymore. Sustainability is one of our principles.

kiddesso network

We want to democratize the access to playgrounds throughout Brazil, bringing quality public spaces to different cities.


  • 2015 – Artemisia Lab: Early Childhood study participation
  • 2016 – 30º MCB Award Honorable Mention (Brazilian Design Museum), UNDP
    More Movement Award, Bienal Iberoamericana de Design
  • 2016 – UNDP: United Nations Development Programme
  • 2018 – 32º MCB Award Honorable Mention (Brazilian Design Museum)
  • 2019 – Artemisia – Social impact thesis participation

erê LAB

Rua Emílio Goeldi, 271

Lapa de Baixo

São Paulo – SP