Motivation
Children are unprejudiced: Either they like a product, or they don’t. They are not looking for a stylish fashion accessory or status symbol, they simply want to discover and play. In our over-saturated throwaway society, this original demand is preserved in no other area as much as in the children’s (furniture) sector. I want to design durable and functional products that meet these requirements and bring joy into the world. 🙂
Satisfying children’s needs while also balancing functional, technical and ecological aspects (safety, durability, sustainability….) is the most exciting challenge for me. I am also shocked to see the masses of cheap toys and furniture on the market, and as a designer I see it as my duty to take responsibility and produce truly sustainable, durable and fairly produced products.